| | Yet, China Gold newspaper Joint Horizon Research Consultancy Group immediately after six months of investigation, on September 12 release of "Chinese gold jewelry market, customer survey results" shows: mass consumption, wedding consumption, investment and escalating the worth of leisure and consumption are Chinese buyers are in general There is a consumer state. In line with business sources, for buyers, the idea of purchasing jewelry will have disruptive change - order gold to get brand order hedge to purchase jewelry, invest in a handful of grams to get technology, obtain order style to style, order nice culture to purchase, purchase Volkswagen to get personality. China jewelry business well-known brands Jinli Fu jewelry that: Deeply concerned consumer buying behavior and mentality, assist enterprises adjust their development strategies, strengthen promoting signifies to guide the customer trend and win shoppers. In line with the survey final results, we can decide the initial 5 years on the jewelry consumer trends: 1. Low-end consumer - the mass customer survey results showed that: At present, Chinas per capita gold jewelry holdings also low. When the low-end price in the valuable metal, gemstone jewelry occupy the mainstream market. Additional than half of your domestic shoppers believe that precious metals, jewelry jade jewelry is actually a luxury as an alternative to necessity. Traditionally below the influence of even more shoppers for the input level of consumption goods also naturally restricted. Consequently, Chinas gold jewelry consumption is still at a fairly early stage of improvement, with broad space for development. With Chinas sustained economic development, per capita incomes rise, the overall education degree of improvement and deepening of cultural exchanges in the West, this market will show a bigger space for improvement. Jinli Fu jewelry that: Together with the escalating number of affluent buyers in China, the Chinese luxury consumption figures increasing. Chinese people sturdy buying power makes the worlds best luxury jewelers have to invest in Chinas eyes. In the exact same time, Chinas major jewelry brand also raise the domestic high-end marketplace, guidance and competition. All the great will steadily cultivate the domestic high-end jewelry affluent consumer awareness, jewelery high-end customer groups and market share will continue to enhance the proportion. But this does not imply that low-end consumer jewelry small business is often ignored entirely take the higher road of corporate strategy will not be feasible. Chinese jewelry enterprises with foreign high-end brands don't have the advantage in that a far better understanding of Chinas culture and traditions psychology. Only down to earth close to this piece of land, development created to meet the Chinese aesthetic and customer demand for the product, in order that jewelry develop into a "civilian reasonable luxury" so as to make sure that firms possess a solid foundation plus a robust brand influence. two single customer - Several Customer survey: festive spending accounted for the "big half." Wedding, Birthday Celebration, festivals along with other festive occasions, Chinese shoppers are thinking about the purchase of valuable metals, jewelry, jade jewelry big opportunity. Specially wedding jewelry consumption thriving. Jewelry festive which means belies its decorative features, and dominates the Chinese consumer getting motivations and getting behavior. However, a greater amount of "non-opportunistic" standard consumption have also emerged rise trend. 25.9% of respondents indicated that their consumption of jewelry is no certain timeline, see the favorite jewelry could get. Jinli Fu jewelry that: Given that the impact of standard tips and customs, festive spending a time period necessary to retain an effective momentum of development, which can be currently the enterprise should certainly concentrate on grasping the marketplace. But moncler jacken fine organization not simply to comply with the market, but additionally to be capable to guide the market place. Although Chinese shoppers nonetheless didn't like Western buyers, the jewels as normalization exist, but you can find a considerable variety of consumers will "see the preferred jewelry could buy", this momentum should spend focus. Only revolutionary item offerings, raise efforts to guide and stimulate far more customer need to continually create new markets and win even more customer groups favored and sought following. three. Leisure consumption - business consumption survey: Chinese individuals ordering and wearing valuable metals, jewelry jade jewelry behavior typical "leisure consumption" function. Chinese buyers in a range of occasions to wear valuable metals, jewelry and jade jewelry likelihood to attend a formal occasion extent inversely associated. In enterprise negotiations along with other formal occasions to put on jewelry, Chinese buyers are frequently cautious. Jinli Fu jewelry that: consumers formal occasions to put on jewelry, "not sure", preferring not to wear, usually do not desire to cause difficulty due to collocation errors. This phenomenon causes the one hand, social atmosphere, jewelry in Chinese peoples lives have not yet formed normalization decide to buy, put on the habit; in addition, it reflects the jewelry home business to customer culture, lack of guidance and services imperfections. With globalization, the recognition of business etiquette, business models jewelry demand upward momentum. Enterprises will need to keen grasp of this trend, building small business models products, and guide customers, and provide suitable solutions. If buyers invest in items to have jewelry consultants give professional guidance, or business by way of lectures, micro-channel and other methods for shoppers to transport solution description, clothes with other details, how such enterprises can not help cultivate a sizable variety of loyal clients, how not won a fantastic reputation within the marketplace?
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