| | Export-oriented processing have been developed in recent years, Shenzhen manufacturing brands to the domestic industry. Talking concerning the transformation and upgrading of export enterprises in Shenzhen, Shenzhen underwear Sector Association, Zhang Fengwei fairly classic words: "dried up the water in the pond, frog fish alive but dead, by virtue on the frog in the water and on land to survive two skills, Shenzhen export enterprises are turning to the domestic marketplace, could be the two sets of expertise instruction. "Currently, Shenzhen manufacturing expand the domestic market place brilliant overall performance, lingerie, tv, computer systems, watches, cell phones, clothing, gold jewelry along with other domestic brands have maintained high quality momentum, driven by Shenzhen Industrial Structure basic adjust. Based on statistics, from January to August, the Shenzhen industrial domestic sales growth is substantially greater than export development, the citys domestic sales of 690.22 billion yuan of industrial goods, industrial merchandise, domestic sales rate reached 50.5%. Revitalize export sources in to the domestic market, "underwear enterprises in Shenzhen this year, sales inside the domestic industry momentum is extremely good quality, some companies grew additional than 30 %." Zhangfeng Wei said. Early final year, for the Spanish-known lingerie brand OEM years of honey Connaught Clothing, choose headquartered in Shenzhen, within the main international business enterprise in the exact same time, adding a domestic business. "In 2008 we wanted to enter the domestic marketplace, because of the monetary crisis slowed down, but to enter the domestic industry is imminent." Honey, general manager of China Connaught Clothes Zhanjuan Juan frankly, a lingerie step up to sixty or seventy, ten Components variety, recognized lingerie brand for the Spanish providers performing global provide chain for a lot of years, using resources to export into the domestic marketplace, honey promise clothes has inherent benefits. Reporters noted that honey promise of this new brand was founded just more than a year time, now stationed in Mao industry, Rainbow, Haiya which include buying malls, the establishment of more than 10 retailers by the industry concerned. With R & D strengths to achieve rapid development Reporters found, effective use on the resources to run the export marketplace domestic marketplace enterprises often go fast and stable, small appliances, leading Emmett experienced a decisive crisis in Southeast Asia in to the domestic marketplace, the 2008 economic crisis decisively seize the opportunity when major expansion inside the domestic market, the use of annual exports of South woolrich outlet bologna Korea, Japans experience bold innovation fans, heaters, research and innovation advantage by virtue on the rapid development inside the domestic market, now has annual sales of a lot more than 2 billion yuan. The first half of this year, Emmett domestic marketplace grew by 26.15 percent year on year, the export marketplace over the identical period fell by 3.65 %. Emmett Vice President Cai Zhengfu admits: "If there is no time to carry out domestic sales, the company is not only sad day, there will be a crisis of survival." Thinking of using the Internet to do the traditional industries to operate domestic brands in Shenzhen, which is in Shenzhen of many manufacturing businesses around the new choice. Yesterday, the reporters within the Nanshan Road, Lai Shan Hai Xing Industrial Park to see the brand new card Jie Yu Garments Co., Ltd., Shenzhen Xin Zhiqing, director of marketing. Xin Zhiqing stated that dared develop healthy lingerie seduction password that high-end brands, mainly corporate predecessor in Shantou underwear manufacturer with more than 20 years experience inside the background. Reporters noted that different from some with the market place name of "from the French", "from the Italian" clothes, leather goods company, the temptation with the high-end brands spaccio woolrich bologna password played tremendously loud "from Shenzhen," the great signs. How to develop the domestic market? "Thinking of using the Internet to do the traditional industries." Xin Zhiqing mentioned that in the marketing tool of marketing through the Internet will shorten the distance between brands and consumers, in Shenzhen set up to build the image in the owner if the health center product experience, the future will be a great deal more emphasis on community-building shop, focusing on mobile Internet along with other innovative retail model. In fact, Shenzhen TV, Shenzhen Women and also other traditional industries were using the Internet platform to expand the domestic market place, the shadow children, Masifeier other high-end women have already registered "Lynx Mall", the use with the Internet platform to develop new sales channels promote enterprises inside the domestic market as a whole layout. Shenzhen TV giant Konka has opened up with the Internet thinking of undertaking traditional industry precedent, most recently, Konka relying on micro-channel platform "Konka super micro-channel group", specifically for the "super-micro-channel group" to customize promotions, and achieved remarkable results. Competitive power marketplace enterprises to enter the fashion and creative industries deep then earn 6 yuan processing fees now a clothes sell for thousands <Shenzhen>Economic Daily News] (Reporter Liu Hongchen) expand the domestic marketplace, adjusting the industrial structure, not only for the survival of enterprises to open up new space, but also for economic development in Shenzhen huge surprise. In accordance with statistics, from January to August, the Shenzhen industrial solutions domestic sales grew by 13.5%, higher than the export growth rate (-3.5%) 17 points. Shenzhen enterprises found that only inward transformation and development on the brand could be the way out. Government "visible hand" but also for the transformation and upgrading of enterprises to help expand the domestic marketplace on a force. Government clearly put forward the "support competitive situ upgrading of traditional industries and improve the R & D, manufacturing and brand core service capabilities." Government subsequently also issued "with high-tech or advanced applicable technologies to transform traditional industries advantages guidance" and a series of policy documents, to accelerate the transformation and upgrading of traditional industries benefits, vigorously develop high-tech industries inside the important position. Shenzhen complete industrial chain, manufacturing and processing system is complete, has incomparable advantages from the economic environment and industrial base, but also has a sound market place environment, in this context, market-oriented enterprises in Shenzhen have shown strong vitality, as the market place adjust. Clothes, underwear, furniture, appliances as well as other labor-intensive enterprises in Shenzhen experienced a sales channel is not smooth, not suited to domestic along with other export items after various problems, in situ transformation and upgrading, transformed into fashion and creative industries. When the production of a shirt earn only 6 yuan processing fees Masifeier clothes easily now a few thousand dollars, when the production of a table only earn a few dollars, a few cents in the watch corporations are now openly in to the country a second-tier cities Mall Shops. Reporter ﾂｷ Observation fashion brands in recent years to gather in Shenzhen, Shenzhen, the rapid development of competitive industries, agglomeration effects evident in lingerie, clothes, watches, jewelry as well as other industries in Shenzhen, have a lot of moving around the country brand in Shenzhen, headquarters economy, stylish, affordable trends are becoming evident. In the annual Shenzhen International Watch Fair, the reporter found that some "from Shenzhen," the new brand. According to the Shenzhen Watch & Clock Association Secretary-General Zhu Shunhua, watches Shenzhen to promote the export industry downturn accelerated transformation, but not difficult to expand the brand inside the domestic marketplace, Shenzhen watch in effect making the new leading domestic brands have to Shenzhen gathering. Inside the domestic jewelry sector, Shenzhen
|