過去ログ

                                Page  790573
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   通常モードに戻る  ┃  INDEX  ┃  ≪前へ  │  次へ≫   
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
 ▼2009 5 at the wind-  Jabyambusty 13/8/29(木) 15:07

 ───────────────────────────────────────
 ■題名 : 2009 5 at the wind-
 ■名前 : Jabyambusty <beedspagehe@airjordanoutletmall.us>
 ■日付 : 13/8/29(木) 15:07
 ■Web : http://tiffany456.client.jp/
 -------------------------------------------------------------------------
   In an interesting move for premium online content material, Hollywood??s BermanBraun &#12486;&#12451;&#12501;&#12449;&#12491;&#12540; &#25351;&#36650; &#12503;&#12521;&#12481;&#12490; has signed an advertising deal with Starcom MediaVest Group, the media agency unit of advertising giant Publicis Groupe, sources stated.


As part of the deal, Starcom gets a ??first look?? at all the online properties produced by &#12486;&#12451;&#12501;&#12449;&#12491;&#12540;&#12493;&#12483;&#12463;&#12524;&#12473; the revolutionary production business headed by Lloyd Braun (pictured right here) and Gail Berman. BermanBraun &#12486;&#12451;&#12501;&#12449;&#12491;&#12540;&#25351;&#36650; produces both digital and mainstream content.

Both Berman and Braun are longtime http://tiffany46.amigasa.jp/ Hollywood execs, and Braun also did a rocky stint (YHOO).

Sources said the goal for &#12486;&#12451;&#12501;&#12449;&#12491;&#12540;&#12522;&#12531;&#12464; the parties is that the marketing spend exceed north of $100 million over four years on BermanBraun websites.

This is essential, since Starcom??s customers, which include Wal-Mart (WMT) and Procter & Gamble (PG), are &#12486;&#12451;&#12501;&#12449;&#12491;&#12540; &#12500;&#12450;&#12473; big spenders offline.

Thus, obtaining regular &#12486;&#12451;&#12501;&#12449;&#12491;&#12540; &#12500;&#12450;&#12473; ad dollars to on-line properties is critical to the success of digital content material, which has remained an experimental invest, compared http://tiffany423.amigasa.jp/ with offline entertainment.

Those websites consist of its celebrity &#12486;&#12451;&#12501;&#12449;&#12491;&#12540; &#25351;&#36650; &#12456;&#12479;&#12491;&#12486;&#12451; site, the women-focused on Microsoft (MSFT) portal MSN, the upcoming political site on MSNBC and others being developed.

The deal is apparently nonexclusive &#12486;&#12451;&#12501;&#12449;&#12491;&#12540; &#23130;&#32004;&#25351;&#36650; to Starcom, sources stated, so BermanBraun can sell to other advertisers.

The deal will probably be shepherded &#12486;&#12451;&#12501;&#12449;&#12491;&#12540; &#25351;&#36650; &#12456;&#12479;&#12491;&#12486;&#12451; by Brian Terkelsen, who runs Starcom??s LiquidThread unit aimed in the Web and mobile devices.

To understand exactly where it http://tiffany456.client.jp/ is all headed, here is a in the eighth D: All Things Digital conference in June, in an interview I did with him and Steve Levitan, co-creator of the television hit ??Modern Family??:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━    通常モードに戻る  ┃  INDEX  ┃  ≪前へ  │  次へ≫    ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━                                 Page 790573