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| With Groupon??s and LivingSocial??s success at securing a huge selection of millions of dollars in financing and achieving hyper revenue growth, http://www.jhnhzz.cn/japan/paul02 who wouldn??t want to copy their business models? To be sure, there??s no shortage of clones. In an industry that is only a year-or-so old, the trend from the past five minutes (or so it seems) would be to target a small segment of Groupon??s and LivingSocial??s audience, ポールスミス 財布 アウトレット with an emphasis on households and mothers, who have a tendency to obtain the credit for becoming the decision makers from the household. These days, San Francisco-based , a daily deal service devoted ??to savvy moms and their households,?? has raised $8.five million inside a first round of funding from Kleiner Perkins Caufield & Byers. ポールスミス 長財布 General Catalyst Partners also participated. Beyond the generalists, like Groupon, LivingSocial and smaller companies like Tippr and BuyWithMe, there??s a deal site sprouting up devoted to a specific niche almost every day of the week. Los Angeles-based launched a every day deal site in December. 財布ポールスミス The company??s co-founder and president, Brian Barnum, said: ??We call the mom the Chief Purchasing Officer for the home??.The family vertical is attractive. They tend to be very local.?? The company purchased a small competitor from Chicago to operate . http://www.jhnhzz.cn/japan/paul03 It??s already up to 18 employees and has raised $5.75 million in venture capital to help expand to 10 to 20 markets in the next year or so. On the other side from the country is Wakefield, Mass.-based , which is part of an 11-year-old online marketing business. Over the past year, it has transitioned from helping big brands, ポールスミス 財布 新作 like Kraft and Proctor & Gamble, create online relationships with customers through email and other means. It??s now offering every day deals on its own, and targeting females ages 25 to 55. It serves 57 markets as part of its bigger online marketing company, ポールスミス 財布 and plans to have local deals in up to 15 markets by the end of the quarter. CEO Jere Doyle, said: ??We turn down a lot of deals that are younger, or male-oriented. We are looking at the soccer mom. It??s not as urban; we are a surburban play.?? Doyle said there will likely be a shakeout in the broader deals market, ポールスミス バッグ with some companies getting purchased and others going out of company, but with room still for successful niches. ??There will probably be some consolidation. There always is in a booming market, http://www.jhnhzz.cn/japan/prada01 and then you??ll see people focused on niches,?? he said. ??We are looking at the female audience, but there will be others focused on the inner city, or food or travel. It feels like if you can get a niche under your belt, there??s lots of room to be successful.?? Of course, even in these market niches, companies approach the business differently. For example, because of Eversave??s marketing background, prada リュック it??s focused on helping retailers with follow-up campaigns to turn deal seekers into returning customers. Likewise, Plum District, which is in more than 20 metro areas in the U.S., is trying to differentiate itself by how it sources local deals. Plum District has a ??multi-level marketing sales approach,?? meaning that the same moms who are receiving the deals can also act as its sales force (a la Mary Kay). Local moms source deals in their own cities and neighborhoods to find bargains on groceries, family outings, children??s classes, プラダ バッグ restaurants, spa treatments, fashion and travel. They also help drive awareness from the site by discussing it among their offline network of friends and affiliations. The incentive for getting good deals is making money. For example, the top Plum District sales mom (which the business calls a ??district consultant??) for Newport Beach, serving Orange County, prada リュック is projected to make six figures if her earnings are annualized. Plum District said the new funding will allow it to expand into Portland, Dallas and Raleigh-Durham in the coming year. It has also secured serious national interest from Best Buy??s Geek Squad, Drugstore.com and eBags.com, which will provide deals in the coming weeks. |